Veronica Mars: The end of Kickstarter?

Controversy over the recent success of the Veronica Mars Kickstarter has erupted over the past few days.  Recently Rob Thomas started a Kickstarter campaign to create a movie for the highly popular, but cancelled, show Veronica Mars.  This controversy is centered on the fact that this project isn't for some small entrepreneur who has an idea, but doesn't have the resources to develop it, instead the campaign is to sponsor a film for Warner Bros.  As Rob Thomas says on the Kickstarter posting, "Warner Bros. wasn’t convinced there was enough interest to warrant a major studio-sized movie about Veronica and the project never got off the ground."  Now the public is doing the funding in place of Warner Bros., and it has been very successful.  At the writing of this article the campaign has raised $3,557,220, a very large sum over the requested $2,000,000.  It's obvious these fans want to support something they love, but in this case it seems like they are supporting Warner Bros.